Acne: The good kind.

With winter fast approaching it’s important to start stocking up on the essentials. A good coat (I recommend the m’s: minimal and mannish) and a good pair of boots. Whilst the former is quite easy to find on all budgets, I suggest putting a little bit more aside for the latter. And where better to find both these items than Acne. It may be pricey but it will see you through from winter to spring for years to come.

Created in Sweden by Jonny Johansson and three of his colleagues, Acne has become an almost mini empire since it’s launch in 1996. It’s range covers everything from bicycles and sofas, to fashion and footwear. Even it’s marketing strategies are unusual. Rather than using traditional fashion campaigns, Acne releases a bi-annual thematic magazine ‘Acne Paper’, with each issue having a different influential contributor. Past writers have included Carine Roitfeld, Noam Chomsky, David Lynch and Tilda Swinton.

Acne’s style ranges from tailored and minimal, to unstructured and bold. However, every item is of high quality and made to last. Their range of coats is endless and covers all areas, moving from quiet and unassuming to loud and brash. I’m especially in love with the lime colour that’s cropping up all over this seasons range.

Their footwear is of just as high a standard and covers all facets of daily (and nightly!) life. But as I’m concentrating on the ‘winter boot’ I’ve just included their much sought after ‘pistol’ range and, my favourite, their ‘cypress jodhpur boot’.

Oh Acne, how I wish I could afford thee…


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